Is your short-term financial literacy program effective? A new research study says it is probably not as effective as you think. Researchers at the Wharton School found that “it is not enough to simply offer a program on budgeting, saving and investing and assume the knowledge will linger until the participant needs it." Instead, an ideal program will target specific people, be comprehensive, and provide long-term follow-up. Those who choose to attend a financial literacy program perceive they have something to gain. That means the people who probably need it the most – individuals under age 40 and those in low-income brackets – choose not to attend because they perceive there is little to gain. In reality, everyone stands to gain something, and it is only a false perception which stands in the way. Counselors, pastors, and other professionals who have a level of influence in a person’s life are best suited to refer an individual into an effective long-term program.

Since its inception, Zacchaeus Financial Counseling has offered the type of long-term, comprehensive program the Wharton School recommends. Contact us today for a free consultation on how you can offer our programs.


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    Climbing the Money Tree


    R. Joseph Ritter, Jr. CFP® is a CERTIFIED FINANCIAL PLANNER(TM) and founder of Zacchaeus Financial Counseling, Inc., a non-profit organization providing financial planning services to low-income households and households experiencing financial strain.

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